Color trends | color

近日，天猫新文创联手中国美术学院根据国内的颜色消费趋势变化发布了提取自中国传统文化精髓的2021年国内流行色——“给荔红”。

Recently, Tmall and China Academy of Art jointly released "Geili Red", the national popular color of 2021 extracted from the essence of Chinese traditional culture, according to the changing trend of color consumption in China.

茶盏、繁花、锦鲤、落叶轻纱、流水等元素与现代时尚里的简洁、几何空间、光影、霓虹有机结合形成一种古老韵味与潮流审美的碰撞。

Tea cups, flowers, brocade carp, deciduous gauze, running water and other elements in modern fashion and simplicity, geometric space, light and shadow, neon organic combination to form a collision of ancient charm and fashion aesthetic.

给荔红是一种近似于

荔枝外壳的红色艳丽而不刺眼，

饱和而不沉闷情感上含蓄平静，

汲取传统文化精髓，极具古韵。

Geili Red is a kind of red similar to the shell of litchi is gorgeous but not dazzling, saturated but not boring. It is implicit and calm emotionally. It absorbs the essence of traditional culture and has ancient rhyme.

根据天猫趋势中心的数据显示

2020年下半年，

“红色”异军突起

成为消费者购物车里的主流颜色。

In the second half of 2020, according to the Tmall Trend Center, "red" has surged to become the dominant color in consumers' shopping carts.

流行色——“给荔红”

打破传统文化的形式载体，
用充满古韵的色彩

代替传统文化中的千言万语

Popular color -- "Geili Red" breaks the form carrier of traditional culture and replaces thousands of words in traditional culture with ancient colors

“给荔红”是一种希望，

更是中国人对2021年的美好祝愿”。

"Geili Red" is a kind of hope, but also the Chinese people's best wishes for 2021 ".

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