Recently, Tmall and China Academy of Art jointly released "Geili Red", the national popular color of 2021 extracted from the essence of Chinese traditional culture, according to the changing trend of color consumption in China.
Tea cups, flowers, brocade carp, deciduous gauze, running water and other elements in modern fashion and simplicity, geometric space, light and shadow, neon organic combination to form a collision of ancient charm and fashion aesthetic.
Geili Red is a kind of red similar to the shell of litchi is gorgeous but not dazzling, saturated but not boring. It is implicit and calm emotionally. It absorbs the essence of traditional culture and has ancient rhyme.
In the second half of 2020, according to the Tmall Trend Center, "red" has surged to become the dominant color in consumers' shopping carts.
Popular color -- "Geili Red" breaks the form carrier of traditional culture and replaces thousands of words in traditional culture with ancient colors
"Geili Red" is a kind of hope, but also the Chinese people's best wishes for 2021 ".
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